Eric Viardot

Gebundenes Buch

Successful Marketing Strategy for High-Tech Firms

Beschreibung

This book helps the reader to understand and apply essential marketing principles for success in designing high-tech product marketing strategies. It helps both novice and veteran marketing professionals focus on the critical factors that can determine success or failure for high-tech products.

Produktdetails

• Artech House Technology Manage
• Verlag: Artech House Publishers
• Revised
• Seitenzahl: 288
• Erscheinungstermin: Juli 1998
• Englisch
• Abmessung: 237mm x 159mm x 21mm
• Gewicht: 513g
• ISBN-13: 9780890068540
• ISBN-10: 0890068542
• Artikelnr.: 21350186