From the creators of the #1 "The Successful Business Plan: Secrets & Strategies" comes a new work that shows how to create a successful marketing plan, increase sales, and make more money.
From the creators of the #1 "The Successful Business Plan: Secrets & Strategies" comes a new work that shows how to create a successful marketing plan, increase sales, and make more money.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Entrepreneur, author, and nationally syndicated columnist Rhonda Abrams is widely recognized as one of the leading experts on entrepreneurship and small business. Rhonda's column for USA Today, "Small Business Strategies," the most widely distributed column on small business and entrepreneurship in the United States, reaches tens of millions of readers each week. She has written more than a dozen other books on entrepreneurship and her books have sold more than a million copies.
Inhaltsangabe
Part I: Marketing Essentials Chapter 1: Success Takes Marketing Chapter 2: Why People Buy Chapter 3: Your Target Market Chapter 4: Taking On the Competition Chapter 5: Aquiring and Retaining Customers Chapter 6: Your Brand and Core Message Chapter 7: Brand Indentity Chapter 8: Your Marketing Goals PART II: Traditional Advertising Chapter 9: Advertising in Traditional Media Chapter 10: Advertising in Print Chapter 11: Advertising on Radio Chapter 12: Advertising on TV PART III: Person-to-Person Marketing Chapter 13: The Power of Person-to-Person Chapter 14: Networking Chapter 15: Word-of-Mouth Marketing Chapter 16: Trade Shows Chapter 17: Publlic Relations PART IV: Print Marketing Chapter 18: Marketing in Print Chapter 19: Print Collateral Chapter 20: Direct Mail PART V: Online Marketing Chapter 21: Get Online Chapter 22: Websites Chapter 23: Search Engine Optimization and Marketing Chapter 24: Email Marketing Chapter 25: Other Online Advertising Chapter 26: Social Networking, Blogs, and Other Online Tactics PART VI: Other Types of Marketing Chapter 27: More Ways to Reach Your Customers Chapter 28: In-store Marketing and Sampling Chapter 29: Signs, Other Ads, and Out-of-the Box Marketing PART VII: Pulling It All Together Chapter 30: Creating Your Marketing Plan Index
Part I: Marketing Essentials Chapter 1: Success Takes Marketing Chapter 2: Why People Buy Chapter 3: Your Target Market Chapter 4: Taking On the Competition Chapter 5: Aquiring and Retaining Customers Chapter 6: Your Brand and Core Message Chapter 7: Brand Indentity Chapter 8: Your Marketing Goals PART II: Traditional Advertising Chapter 9: Advertising in Traditional Media Chapter 10: Advertising in Print Chapter 11: Advertising on Radio Chapter 12: Advertising on TV PART III: Person-to-Person Marketing Chapter 13: The Power of Person-to-Person Chapter 14: Networking Chapter 15: Word-of-Mouth Marketing Chapter 16: Trade Shows Chapter 17: Publlic Relations PART IV: Print Marketing Chapter 18: Marketing in Print Chapter 19: Print Collateral Chapter 20: Direct Mail PART V: Online Marketing Chapter 21: Get Online Chapter 22: Websites Chapter 23: Search Engine Optimization and Marketing Chapter 24: Email Marketing Chapter 25: Other Online Advertising Chapter 26: Social Networking, Blogs, and Other Online Tactics PART VI: Other Types of Marketing Chapter 27: More Ways to Reach Your Customers Chapter 28: In-store Marketing and Sampling Chapter 29: Signs, Other Ads, and Out-of-the Box Marketing PART VII: Pulling It All Together Chapter 30: Creating Your Marketing Plan Index
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