Stefan Korn

Successful Online Start-Ups for Dummies

• Broschiertes Buch

Produktbeschreibung

Make your online start-up business a success! Thriving online enterprises take more than just a good idea. Successful Online Start-Ups For Dummies helps you put together a sound plan for your venture, set up a strong company structure, and attract the right funding for your online start-up. Whether you're already in the game or at the think tank phase, this book provides specific know-how to make your online business successful and get your company investment ready. * Accelerate your product research and validation -- build your product wisely and get ready for your launch date * Understand what it takes to find a killer idea -- identify a viable market for your products and test customer preferences * Measure your progress -- track your performance indicators and overall growth * Know what investors are looking for -- attract capital at seed and growth stage * Include exit options in your strategy -- discover how to keep adding value to your business for a larger return upon sale Open the book and find: * Guidelines for creating a one-page business plan * Tips on how to avoid common mistakes * Advice on company finance and governance * Ideas to help grow your start-up and turn a profit * How and when to expand into other markets * Plenty of useful templates and case studies Learn to: * Launch your online start-up * Attract the right backers * Grow your business strategically * Know where to go for support and advice

Produktdetails

• Verlag: Wiley
• Australia and New Zealand edition
• Seitenzahl: 304
• Erscheinungstermin: 8. Oktober 2012
• Englisch
• Abmessung: 216mm x 140mm x 17mm
• Gewicht: 383g
• ISBN-13: 9781118302705
• ISBN-10: 1118302702
• Artikelnr.: 37207622

Autorenporträt

Stefan Korn is an internet entrepreneur and co-founder of WebFund--a successful private investment firm for online start-ups. WebFund runs an accelerator program that trains web entrepreneurs and helps them get their start-ups in the best position to pitch to investors within three months.

Inhaltsangabe

Introduction 1

Part I: Following Your Dream 7

Chapter 1: Understanding the Start-Up Journey 9

Chapter 2: Starting as You Mean to Go On 35

Part II: Getting Your Start-Up Started 67

Chapter 3: Setting Up Shop: Products, Paperwork and More 69

Chapter 4: Launching Your Start-Up: The Early Days 99

Chapter 5: Gaining Traction: Ramping Up Your Start-Up 121

Part III: Growing Up 139

Chapter 6: Recognising Your Limits 141

Chapter 7: Growing Strategically 167

Part IV: Chasing the Pot of Gold: The Reason Your Start-Up Exists 195

Chapter 8: Starting to Make Money: The Post-Profit Stage 197

Chapter 9: Achieving Your Start-Up Vision and Cashing Out 215

Part V: The Part of Tens 235

Chapter 10: Ten (Plus One!) Mistakes That Cause Start-Ups to Fail 237

Chapter 11: Ten Ways to Boost Your Start-Up Resources 245

Chapter 12: Ten Things Investors Look for in Your Start-Up 253

Appendix A: Finding Support for Your Start-Up 259

Appendix B: Templates 263

Glossary 275

Index 279