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Globalization is no longer a cliché. In the economic, political and social spheres the world is changing fast enough to bring up new paradigms and new competition in business structures. To strive and succeed, organizations need to face change as a source of new opportunities and innovation seems to be the response. The paradigm shifts from the traditional stability the generation of a DNA of change. Technological, procedural or organizational, innovation must be the approach to think out of the box, based on people's potential. Around simple concepts, the status quo is questioned and companies create their visions based on high standards of excellence, achievable through the introduction of novelty in their genetic code. A culture of innovation and creative efforts must be the basis of all decisions and behaviours fostered by companies. Learning organizations appear in this context as the engines to which motivation and creativity are the inputs to develop the right climate, structure and support to produce what clients might desire.