Successfully Doing Business/Marketing In Eastern Europe

Herausgeber: Kirpalani, V H; Kaynak, Erdener; Garbarski, Lechoslaw

• Gebundenes Buch

Produktbeschreibung

Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 244
• Erscheinungstermin: 4. November 2008
• Englisch
• Abmessung: 231mm x 155mm x 20mm
• Gewicht: 454g
• ISBN-13: 9780789032720
• ISBN-10: 0789032724
• Artikelnr.: 23818434

Autorenporträt

V H Kirpalani, Lechoslaw Garbarski, Erdener Kaynak

Inhaltsangabe

About the Editors. Contributors. Acknowledgments. Foreword. Preface. 1.
Central Eastern Europe, Russia and the Ukraine: Economic and Socio
Demographic -V.H. Manek Kirpalani. 2. Regional Economic and Marketing
Structure-V.H. Manek Kirpalani. 3. Consumer Behavior -L. Garbarski. 4.
Industrial Policy -A. Nowak and V.H. Manek Kirpalani. 5. Marketing
Evolution in Transition Economies - R. Glowacki and G.Karasiewicz. 6.
Education Evolution: The Case of Leon Kozminski Academy of Entrepreneurship
and Management - L.Garbarski. 7. Product Cases from Eastern Europe-V.H.
Manek Kirpalani and Leon Kozminski Academy of Entrepreneurship and
Management. 8. The Stockmann Department Store Penetration of Russia - H.
Seristo. 9. NK Cables Invades Eastern Europe-Peter Gabrielsson and Mika
Gabrielsson. 10. Shadow Economy: The Hungarian Case-Istvan Molnar and Pal
Belyo. Notes. Index