Suguna Chicken - Customer Satisfaction and Perception - S, Allen Ricky;I, Parvin Banu
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This study's stated problem is to provide a thorough analysis of consumer perceptions and satisfaction with Suguna Chicken Food Pvt Limited. Understanding the variables affecting customer satisfaction levels, recognizing the advantages and disadvantages of the products and services offered, evaluating the dependability and credibility of the brand as perceived by customers, and evaluating the success of loyalty programs and rewards in retaining customers are important areas of concentration. The objective of this study is to identify opportunities for development and devise tactics to augment…mehr

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Produktbeschreibung
This study's stated problem is to provide a thorough analysis of consumer perceptions and satisfaction with Suguna Chicken Food Pvt Limited. Understanding the variables affecting customer satisfaction levels, recognizing the advantages and disadvantages of the products and services offered, evaluating the dependability and credibility of the brand as perceived by customers, and evaluating the success of loyalty programs and rewards in retaining customers are important areas of concentration. The objective of this study is to identify opportunities for development and devise tactics to augment Suguna Chicken Food Pvt Limited's total customer satisfaction, loyalty, and brand image.
Autorenporträt
The Book has been Authored by Mr. Allen Ricky S, a student of International Business and co-authored by Dr. I. Parvin Banu, Assistant Professor, PG and Research Department of International Business, Sri Ramakrishna College of Arts & Science, Coimbatore, Tamil Nadu, India.