Sadaf Sagheer, Kashir Asghar

Suit Up

The concept of self through the communal embeddedness of a James Bond brandscape

• Broschiertes Buch

Produktbeschreibung

Fifty years ago a smooth talking, suave debonair hero emerged from Ian Flemming's fantasy and came alive on the movie screens. This elegantly dressed assassin has been a global hero for many generations. The way Bond dresses and the brands he endorses has been much talked about. In the past few years marketing literature talking about product patronage and film's role as a brand and a brand endorser has emerged and a lot of significance has been given to the endorsed brand's role in creating a brandscape where fans not only relate to the film but to other fans as well. This book uses the idea of a film brandscape to study the James Bond franchise to study the brandscape by focusing on the fashion brands patronized in the films and how consumers use the patronized brands to create and morph meanings for themselves in their daily lives.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 120
• Erscheinungstermin: 2. Oktober 2014
• Englisch
• Abmessung: 220mm x 150mm x 8mm
• Gewicht: 197g
• ISBN-13: 9783659611377
• ISBN-10: 3659611379
• Artikelnr.: 41660153

Autorenporträt

Sadaf Sagheer has an MBA in marketing from Bahria University Islamabad. Her interest in research is primarily focused on postmodern, tribal marketing, consumer behavior and self symbolism. Sadaf has interned at various Multinational companies, currently she is working at an oil marketing company in Pakistan.