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The must-read summary of Inder Sidhu's book: "Doing Both: Capturing Today's Profit and Driving Tomorrow's Growth". This complete summary of the ideas from Inder Sidhu's book "Doing Both" answers one of the biggest questions in business: should we focus on the present or the future? In his book, the author explains how many companies struggle to find a balance between this optimise vs. innovate debate. Drawing from his own experience at world-class company Cisco, Inder Sidhu shares the practices that allow the company to do both, which you can learn and adapt for your own business. Added-value of this summary: ¿ Save time ¿ Understand key concepts ¿ Expand your business knowledge To learn more, read "Doing Both: Capturing Today's Profits and Driving Tomorrow's Growth" and find out how you tackle optimisation and innovation at the same time to make your company prosper.