Laura Herrmann

Summary E-Commerce

• Broschiertes Buch

Produktbeschreibung

Exam Revision from the year 2012 in the subject Business economics - Trade and Distribution, Stralsund University of Applied Sciences, language: English, abstract: This exam preparations summarizes all the important knowledge necessary to pass an E-Commerce exam:History of the Internet (when? Why? Background? Political background?); Difference between www and Internet / Who invented www; Typical services of www; Technical background (what inventions, how many listeners); New Economy; Some Definitions; B2C/B2B/C2B/C2C; What is Intranet / Extranet?; Information Society; Five key drivers; Moore's law; Web 2.0; Comparing services of Web 1.0 and Web 2.0; Push & Pull Communication; 1-2 mega trends; Attributes of value added; Revenue sources; Social media (criteria); Small world (what is the idea? Where used?); Storytelling; Viral Marketing (+ examples); Marketing in eCommerce.

Produktdetails

• Akademische Schriftenreihe V277880
• Verlag: GRIN Verlag
• 1. Auflage
• Seitenzahl: 24
• Erscheinungstermin: 8. August 2014
• Englisch
• Abmessung: 210mm x 148mm x 3mm
• Gewicht: 51g
• ISBN-13: 9783656710370
• ISBN-10: 3656710376
• Artikelnr.: 41488317

Inhaltsangabe

1.History of the Internet (when? Why? Background? Political background?) 2.Difference between www and Internet / Who invented www 3.Typical services of www 4.Technical background (what inventions, how many listeners) 5.New Economy 6.Some Definitions 7.B2C /B2B/C2B/C2C 8.What is Intranet / Extranet? 9.Information Society 10.Five key drivers 11.Moore’s law 12.Web 2.0 13.Comparing services of Web 1.0 and Web 2.0 14.Push & Pull Communication 15.1-2 mega trends 16.Attributes of value added 17.Revenue sources 18.Social media (criteria) 19.Small world (what is the idea? Where used?) 20.Storytelling 21.Viral Marketing (+ examples) 22.Marketing in eCommerce