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The must-read summary of Rita Gunther McGrath's book: "The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business". This complete summary of the ideas from Rita Gunther McGrath's book "The End of Competitive Advantage" shows that maintaining a competitive advantage in today's dynamic and ever-changing marketplace is no longer the best business strategy. The author explains that companies must find a way to build and exploit successive transient advantages and become more customer-centric and less industry-bound, in order to give the business the best chance of success. Added-value of this summary: ¿ Save time ¿ Understand the key concepts ¿ Expand your business knowledge To learn more, read "The End of Competitive Advantage" and discover the key to maintaining a competitive advantage in today's marketplace.