Mark R. McNeilly

Sun Tzu and the Art of Business

Six Strategic Principles for Managers (Revised)

• Broschiertes Buch

Produktbeschreibung

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith'spopular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance,employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lastingcompetitive advantage.

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Produktdetails

• Verlag: Oxford University Press
• Seitenzahl: 344
• Erscheinungstermin: 23. Dezember 2011
• Englisch
• Abmessung: 210mm x 140mm x 21mm
• Gewicht: 367g
• ISBN-13: 9780199782918
• ISBN-10: 0199782911
• Artikelnr.: 33371344

Autorenporträt

Mark McNeilly is a marketing executive with thirty years of experience at IBM and Lenovo. He is also an Adjunct Professor at UNC's Kenan-Flagler Business School. He has discussed his ideas on strategy on the BBC, C-SPAN, CNBC and was a featured commentator in the History Channel's special on The Art of War. He lives in Cary, North Carolina.

Inhaltsangabe

* CONTENTS
* Introduction
* 1. Win All Without Fighting: Capturing Your Market Without Destroying
It
* 2. Avoid Strength, Attack Weakness: Striking Where They Least Expect
It
* 3. Deception and Foreknowledge: Maximizing the Power of Market
Information
* 4. Speed and Preparation: Moving Swiftly To Overcome Your Competitors
* 5. Shape Your Opponent: Employing Strategy To Master the Competition
* 6. Character-Based Leadership: Providing Effective Leadership in
Turbulent Times
* 7. Putting The Art of Business into Practice
* Notes
* Suggested Readings
* Original Translation by Samuel B. Griffith
* Bibliography

Rezensionen

A must read for any serious executive, strategist or marketer. I constantly refer to the concepts McNeilly outlines and they never fail to provoke new insight into the challenges I must address. David Harkleroad, CMO, Hay Group; ex-head of intelligence at IBM