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A complete business reference for anyone who struggles to come up with a clear and concise message and the means to communicate it. Communications expert LoCicero offers the tools to speak, write, organize, and present an effective message, no matter what size the business is.

Produktbeschreibung
A complete business reference for anyone who struggles to come up with a clear and concise message and the means to communicate it. Communications expert LoCicero offers the tools to speak, write, organize, and present an effective message, no matter what size the business is.
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Autorenporträt
Success and Sun Tzu for Execution. He is president of FreshDirect, the fast-growing New York–area online retailer. Steven’s thirty-year career includes marketing, merchandising, sales, and other leadership roles. Previously, he was a senior vice president at Wegman's Food Markets, perennially named one of the best companies to work for in America.