DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General Category WINNER: CES 2020 Gary's Book Club Top Technology Book of the Year Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and changing how we fundamentally view and understand work. Superhuman Innovation argues that AI will supercharge the workforce and the world of work, can be harnessed to deliver powerful change to how companies innovate and gain competitive advantage. It is a practical guide to how AI and Machine Learning are impacting not only how…mehr
DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General Category WINNER: CES 2020 Gary's Book Club Top Technology Book of the Year
Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and changing how we fundamentally view and understand work. Superhuman Innovation argues that AI will supercharge the workforce and the world of work, can be harnessed to deliver powerful change to how companies innovate and gain competitive advantage. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content.
In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability, at the touch of an intelligent button. Superhuman Innovation discusses how AI will serve the superstar innovators of tomorrow, by enabling them to see deeper insights and set sail for higher goals. It unearths a powerful five-pronged model which describes how AI enables innovation through the offerings of Speed (facilitating work processes), Understanding (revealing and mastering deep insights), Performance (customization of delivery to customers), Experimentation (the iterative process of reinvention and feedback) and Results (tangible, measurable and optimizable results). The book is supported by varied and innovative case studies from a variety of industries. Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Chris Duffey is one of the world's leading voices for designing digital experiences with emerging technology. For over 25 years, Duffey has worked with some of the biggest companies in the world. A leading strategic futurist and expert on growth opportunities for brands, organizations and society using technology and creativity, Duffey spearheads Adobe's Creative Cloud strategic development partnerships. He has been featured by more than 100 global media outlets, including The Wall Street Journal, The Economist, Inc., Adweek, Ad Age, Cheddar, The Mirror, The Drum, Campaign, CMO.com, The New York Post and Business Insider, and profiled by Google, McKinsey and Wharton. He writes about the metaverse, Web3, blockchain, NFTs, DAOs, DeFi, cryptocurrency, AR/VR, generative AI, spatial computing and virtual worlds.
Inhaltsangabe
Section - ONE: The AI foundation;
Chapter - 01: Changing landscape - Customer behaviours and expectation;
Chapter - 02: The digital transformation - From messaging to experiences;
Chapter - 03: Infinite data - Driving better outcomes;
Chapter - 04: Infrastructure - The need for a foundation;
Section - TWO: The AI activation;
Chapter - 05: Artificial intelligence - The what and why of the AI revolution;
Chapter - 06: The SUPER framework - A superhuman strategy;
Chapter - 07: Speed - Facilitating work processes;
Chapter - 08: Understanding - Revealing and mastering deep insights;
Chapter - 09: Performance - Measurement and optimization;
Chapter - 15: Next-Gen creativity - Improving the human experience;
Chapter - 16: The AI-infused future - Transforming the world
Section ONE: The AI foundation; Chapter 01: Changing landscape Customer behaviours and expectation; Chapter 02: The digital transformation From messaging to experiences; Chapter 03: Infinite data Driving better outcomes; Chapter 04: Infrastructure The need for a foundation; Section TWO: The AI activation; Chapter 05: Artificial intelligence The what and why of the AI revolution; Chapter 06: The SUPER framework A superhuman strategy; Chapter 07: Speed Facilitating work processes; Chapter 08: Understanding Revealing and mastering deep insights; Chapter 09: Performance Measurement and optimization; Chapter 10: Experimentation Actionable curiosity; Chapter 11: Results Business transformation; Section THREE: The AI future; Chapter 12: Where to start; Chapter 13: Security, privacy and ethics; Chapter 14: Yesterday, tomorrow and today; Chapter 15: Next Gen creativity Improving the human experience; Chapter 16: The AI infused future Transforming the world
Chapter - 15: Next-Gen creativity - Improving the human experience;
Chapter - 16: The AI-infused future - Transforming the world
Section ONE: The AI foundation; Chapter 01: Changing landscape Customer behaviours and expectation; Chapter 02: The digital transformation From messaging to experiences; Chapter 03: Infinite data Driving better outcomes; Chapter 04: Infrastructure The need for a foundation; Section TWO: The AI activation; Chapter 05: Artificial intelligence The what and why of the AI revolution; Chapter 06: The SUPER framework A superhuman strategy; Chapter 07: Speed Facilitating work processes; Chapter 08: Understanding Revealing and mastering deep insights; Chapter 09: Performance Measurement and optimization; Chapter 10: Experimentation Actionable curiosity; Chapter 11: Results Business transformation; Section THREE: The AI future; Chapter 12: Where to start; Chapter 13: Security, privacy and ethics; Chapter 14: Yesterday, tomorrow and today; Chapter 15: Next Gen creativity Improving the human experience; Chapter 16: The AI infused future Transforming the world
Rezensionen
"Superhuman Innovation is a secret resource for smart people trying to grow their business." Rachel Loui, Head of International Growth for Business & Industrial Markets, Google
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