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This study investigates the coordination mechanism for a supply chain from a novel aspect. It looks beyond the conventional supply chain coordination problem by incorporating an optimization dimension of warranty period. It provides the guidelines for designing a contract between a manufacturer and a retailer so that the supply chain s performance is optimized, while each party in the chain achieves its maximal pro t. The concepts developed here are easy to implement in real world supply chain, and provide valuable insights into more complex types of supply chain contracts.

Produktbeschreibung
This study investigates the coordination mechanism
for a supply chain from a novel aspect. It looks
beyond the conventional supply chain coordination
problem by incorporating an optimization dimension
of warranty period. It provides the guidelines
for designing a contract between a manufacturer and a
retailer so that the supply chain s performance is
optimized, while each
party in the chain achieves its maximal pro t.
The concepts developed here are easy to implement in
real world supply chain, and provide valuable
insights into more complex types of supply chain
contracts.
Autorenporträt
Ms. Hu Wan-ting holds a Ph.D. in Business Administration from
Drexel University. She is an associate at Promontory Financial
Group, where she builds mathematical and statistical
models and conducts credit risk analysis and structured products
valuation. Her previous experience includes credit card modeling
at RBS and JPMorgan Chase.