236,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 1-2 Wochen
payback
118 °P sammeln
  • Gebundenes Buch

Presenting a comprehensive model of supply chain management, experienced executives from 20 companies clearly define supply chain management, identifying those factors that contribute to its effective implementation. They provide practical guidelines on how companies can manage supply chains, addressing the role of all the traditional business functions in supply chain management and suggest how the adoption of a supply chain management approach can affect business strategy and corporate performance.

Produktbeschreibung
Presenting a comprehensive model of supply chain management, experienced executives from 20 companies clearly define supply chain management, identifying those factors that contribute to its effective implementation. They provide practical guidelines on how companies can manage supply chains, addressing the role of all the traditional business functions in supply chain management and suggest how the adoption of a supply chain management approach can affect business strategy and corporate performance.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
Dr. John T. (Tom) Mentzer is the Harry J. and Vivienne R. Bruce Chair of Excellence in Business in the Department of Marketing, Logistics and Transportation at the University of Tennessee. He has written more than 170 papers and articles, which have appeared in the Journal of Marketing, Journal of the Academy of Marketing Science, the Journal of MacroMarketing, Industrial Marketing Management, the Journal of Marketing Education, the Columbia Journal of World Business, Research in Marketing, Social Indicators Research, the International Journal of Physical Distribution and Materials Management, the Journal of Business Logistics, the Logistics and Transportation Review, Transportation Journal, the Journal of Business Research, Advances in Business Research, the Journal of Forecasting, the Journal of Business Forecasting, and numerous conference proceedings. He has co-authored five books: SUPPLY CHAIN MANAGEMENT, SALES FORECASTING MANAGEMENT, SIMULATED PRODUCT SALES FORECASTING, MARKETING TODAY, and READINGS IN MARKETING TODAY and edited the monograph MARKETING EDUCATION SOFTWARE. Dr. Mentzer was recognized in 1996 as one of the five most prolific authors in the Journal of the Academy of Marketing Science, and in 1999 as the most prolific author in the Journal of Business Logistics. He was awarded the Academy of Marketing Science Outstanding Marketing Teacher Award in 2001.
Dr. John T. (Tom) Mentzer is the Harry J. and Vivienne R. Bruce Chair of Excellence in Business in the Department of Marketing and Logistics at the University of Tennessee. He has written more than 180 papers and articles, which have appeared in the Journal of Marketing, Journal of the Academy of Marketing Science, the Journal of MacroMarketing, Industrial Marketing Management, the Journal of Marketing Education, the Columbia Journal of World Business, and numerous other journals and conference proceedings. He has authored or co-authored seven books: Essentials of Supply Chain Management: Sources of Competitive Advantage, Supply Chain Management,Sales Forcasting Management: A Demand Management Approach, Sales Forecasting Management, Simulated Product Sales Forecasting,Marketing Today, and Readings in Marketing Today and edited the monograph Marketing Education Software. Dr. Mentzer was recognized in 1996 as one of the five most prolific authors in the Journal of the Academy of Marketing Science, and in 1999 as the most prolific author in the Journal of Business Logistics. He was awarded the Academy of Marketing Science Outstanding Marketing Teacher Award in 2001.He previously served as editor of the Systems Section of the Journal of Business Logistics. He is a past president of the Council of Logistics Management, a past president of the Board of Directors of the Sheth Foundation, and served on the Board of Directors of the American Marketing Association Foundation. He was formerly President, and is presently Chair of the Board of Governors, of the Academy of Marketing Science, and is a Distinguished Fellow of the Academy of Marketing Science - a distinction granted to less than 40 scholars worldwide. He was awarded the Academy of Marketing Science Outstanding Marketing Teacher Award in 2001. Dr. Mentzer was the 2004 recipient of the Council of Logistics Management Distinguished Service Award.Professor Mentzer has conducted numerous programs and work-shops for various segments of the business and government communities. He has served as a consultant for over 100 corporations and government agencies. His research has focused on the contribution of marketing and logistics to customer satisfaction and strategic advantage in supply chains; the application of computer decision models to marketing, logistics, and forecasting; and the management of the sales forecasting function.