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Using integrated case studies to show how strategic thinking and supply chain management play out in the real world, this title demonstrates how organizations must take strategic decisions in order to manage their supply chains to sustain competitiveness in the global economy.

Produktbeschreibung
Using integrated case studies to show how strategic thinking and supply chain management play out in the real world, this title demonstrates how organizations must take strategic decisions in order to manage their supply chains to sustain competitiveness in the global economy.
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Autorenporträt
Tony Hines is Professor of Marketing at Manchester Metropolitan University, UK.