Surveying Cultures - Heise, David R.
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Surveying Cultures explores the traditional and the emerging methods used for surveying cultures. This volume is the first book to deal explicitly with cultural surveys and survey methodology, uniquely combing survey methods, anthropological studies, and psychometric theory. Including a list of highlights in each chapter, this resource introduces a theory of measurement for ethnographic studies that employs the consensus-as-culture model. As one of the first in methodology to accurately collect and decipher data on cultural norms and sentiments, this textbook is essential for students in this…mehr

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Produktbeschreibung
Surveying Cultures explores the traditional and the emerging methods used for surveying cultures. This volume is the first book to deal explicitly with cultural surveys and survey methodology, uniquely combing survey methods, anthropological studies, and psychometric theory. Including a list of highlights in each chapter, this resource introduces a theory of measurement for ethnographic studies that employs the consensus-as-culture model. As one of the first in methodology to accurately collect and decipher data on cultural norms and sentiments, this textbook is essential for students in this field of study.
Surveying Cultures uniquely employs techniques rooted in survey methodology to discover cultural patterns in social science research. Examining both classical and emerging methods that are used to survey and assess differing norms among populations, the book successfully breaks new ground in the field, introducing a theory of measurement for ethnographic studies that employs the consensus-as-culture model.

The book begins with a basic overview of cross-cultural measurement of sentiments and presents innovative and sophisticated analyses of measurement issues and of homogeneity among respondents. Subsequent chapters explore topics that are at the core of successful data collection and analysis in culture studies, including:
The role of bipolar scales and Internet data collection in measuring sentiments
Key methodological variables that determine the quality of quantitative data, including measurement errors, validity, and reliability
New approaches to reliability and several new methods of assessing a respondent's degree of inculcation into group culture
Sampling, coverage, nonresponse, and measurement errors, with an in-depth discussion of their occurrence in culture surveys, their impact assessments, and how current measurement techniques are constructed to help prevent these kinds of errors
Common problems often encountered in the acquisition and communication of data, including identifying error variances, interpreting gender differences in responses, and defining the difference between cultures and subcultures

Throughout the book, each topic is accompanied by a review of related methodological literature. For many of the presented concepts, the author includes a formal analysis of the related issues in measuring cultural norms and reports on analyses. Each chapter concludes with an organized list of major findings as well as an insightful outline of specific recommendations regarding practical problems in culture studies.

Surveying Cultures serves as a valuable supplemental book to courses on survey and research methods at the upper-undergraduate and graduate levels. It is also an excellent reference for researchers in the fields of sociology, anthropology, psychology, and political science.
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Autorenporträt
David R. Heise, PhD, is Rudy Professor of Sociology Emeritus at Indiana University-Bloomington. Throughout his more than forty years of academic experience, Dr. Heise has published extensively in his areas of research interest, which include issues in quantitative modeling, computer applications in qualitative research, and affective and logical foundations of social interaction.