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Mike Blinder is a sales trainer and consultant for some of the most widely respected media companies in the world. In this book he reviews the fundamentals of sales and shows how essential a B2B (back-to-basics) approach is to B2B (business-to-business) sales, even in a down economy ... especially in a down economy.

Produktbeschreibung
Mike Blinder is a sales trainer and consultant for some of the most widely respected media companies in the world. In this book he reviews the fundamentals of sales and shows how essential a B2B (back-to-basics) approach is to B2B (business-to-business) sales, even in a down economy ... especially in a down economy.
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