I was captivated by this easy-to-read, practical guide to sustainability, written with the conviction of someone who knows what he is talking about. Dan Bena provides a clear, convincing, and personal case for sustainability based on his twenty-five year (and counting) career at PepsiCo as a scientist who morphed into one of the company's most successful sustainability leaders. This unique, first-person account, full of insight, examples, and inspiration, is sure to be treasured by anyone working in sustainability or who aspires to do so and cherished by those of us who know Dan's work and his significant impacts on PepsiCo and the field. -Andrew Savitz, author of The Triple Bottom Line: How the Best Run Companies Are Achieving Economic, Social, and Environmental Success-and How You Can Too. This book was produced using some of the most robust operational practices available in the United States.
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