Fabrizio Mosca, Valentina Chiaudano

Sustainability and Luxury Management

• Gebundenes Buch

Produktbeschreibung

Luxury and sustainability appear to be incompatible, however, this book resolves the divergence between them, shedding light on the evolving dynamics within the luxury brand market. Thanks to an in-depth analysis of the definition of luxury, the authors demonstrate that sustainability is aligned with young consumers' idea of it.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 196
• Erscheinungstermin: 31. Oktober 2024
• Englisch
• Abmessung: 234mm x 156mm x 14mm
• Gewicht: 481g
• ISBN-13: 9781032841267
• ISBN-10: 1032841265
• Artikelnr.: 71654674

Autorenporträt

Fabrizio Mosca is a Full Professor of Corporate, Business Strategy and Marketing at the University of Torino, Italy. Valentina Chiaudano is a research fellow and lecturer in Marketing and Sustainability Management at the University of Turin, Italy.

Inhaltsangabe

1. The evolution of luxury: from unnecessary to customer-centric 2.
Sustainability and luxury: is there a match? 3. A strategic approach for
managing sustainability in the luxury market 4. Social reporting and the
impact of CSR practices on luxury companies' financial performances 5.
communicating CSR in the luxury market 6. the best practices for a
sustainability approach: case studies from different luxury segments