Sustainability and Social Marketing Issues in Asia
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Sustainability and Social Marketing Issues in Asia broadens the perspective of the latest trends in 'sustainability' and 'social marketing'.

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Produktbeschreibung
Sustainability and Social Marketing Issues in Asia broadens the perspective of the latest trends in 'sustainability' and 'social marketing'.
Autorenporträt
Dr. Farzana Quoquab is an Associate Professor at Azman Hashim International Business School, UTM. She is a prolific case writer and an active researcher in the field of sustainability marketing, social marketing, marketing ethics and corporate social responsibility. Dr. Jihad Mohammad is an Assistant Professor at UCSI University, Malaysia. He has published several cases in 'Emerald Emerging Market Case Studies' and is co-editor of A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management. His current research focus is green behaviour, CSR, organizational psychology, and sustainability.