Rishi Raj Sharma (India Guru Nanak Dev University), Tanveer Kaur (India Guru Nanak Dev University), Amanjot Singh Syan (India Lovely Professional University)

Gebundenes Buch

Sustainability Marketing

Beschreibung

Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.

Autor

Rishi Raj Sharma is a Professor, Marketing area in Department of Business Management and Associate Dean, Guru Nanak Dev University, Regional campus, Gurdaspur (India). He has been involved in teaching, research and training for over 20 years. His core areas of interest are marketing and its allied fields such as advertising, sustainability marketing, etc. Tanveer Kaur is a Research Scholar at the University Business School, Guru Nanak Dev University, Amritsar (India). Her core areas of research include Sustainability Marketing and Sustainable Development and she is actively engaged in pursuing her interest in these fields. Amanjot Singh Syan is Assistant Professor at Mittal School of Business, Lovely Professional University (India). He holds an MBA degree with an emphasis in Financial management from Guru Nanak Dev University, Amritsar. His areas of interest include sustainability and sustainable development.

Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 282
• Erscheinungstermin: 5. Mai 2021
• Englisch
• Abmessung: 235mm x 157mm x 20mm
• Gewicht: 526g
• ISBN-13: 9781800712454
• ISBN-10: 1800712456
• Artikelnr.: 60624639