Sustainable Brand with Transformations + UNSDGs - Yeung, Dr. Shirley
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Under the United Nations Sustainable Development Goal # 8, our communities need to promote sustained, inclusive and sustainable economic growth, full and productive employment, and decent work for all. In this timely book, Dr. Shirley Mo Ching Yeung provides inspiration for how an entrepreneur or group of entrepreneurs can contribute to this goal by embracing a sustainability mindset and learning new skills. Dr. Yeung explains how a sustainability mindset involves ways of living our lives and thinking about our world that are based on a full appreciation of the physical and social ecology…mehr

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Produktbeschreibung
Under the United Nations Sustainable Development Goal # 8, our communities need to promote sustained, inclusive and sustainable economic growth, full and productive employment, and decent work for all. In this timely book, Dr. Shirley Mo Ching Yeung provides inspiration for how an entrepreneur or group of entrepreneurs can contribute to this goal by embracing a sustainability mindset and learning new skills. Dr. Yeung explains how a sustainability mindset involves ways of living our lives and thinking about our world that are based on a full appreciation of the physical and social ecology around us, and of the higher self and core values within us. Through a case study of Memorigin, Hong Kong based designers of tourbillion watches, author provides vivid illustrations of the key elements of SBRS. Dr. Yeung has already written a dozen books. As ever, in this latest offering, she writes with passion, authority, and appreciation for healthy lifestyles. Robin Stanley, Adjunct Pro. andPart-time Coordinator of the MSc Programme, Lingnan University, Hong Kong.
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Autorenporträt
La Dra. Shirley Yeung es una educadora en temas relacionados con la gestión de la calidad, el liderazgo y la innovación, y una defensora de la sostenibilidad en los negocios: Profesora pionera de sostenibilidad en el AIM2Flourish, Embajadora de Asia del Grupo de Trabajo sobre la mentalidad de la sostenibilidad, el PRME de las Naciones Unidas y el Pacto Mundial de las Naciones Unidas. Tiene una educación formal en gestión de calidad y auditoría.