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Sustainable (and green) business seems to have become mainstream practically overnight. This growth in interest in sustainable business practices stems from changing societal expectations and a growing awareness that sustainability creates a win-win situation for the business and humanity alike. Sustainable Business: An Executive's Primer is a brief introduction to sustainability as it applies to business. This book will offer an overview of how sustainability is applied throughout the organization. We offer chapters organized by familiar departments or functions of the business and cover the…mehr

Produktbeschreibung
Sustainable (and green) business seems to have become mainstream practically overnight. This growth in interest in sustainable business practices stems from changing societal expectations and a growing awareness that sustainability creates a win-win situation for the business and humanity alike. Sustainable Business: An Executive's Primer is a brief introduction to sustainability as it applies to business. This book will offer an overview of how sustainability is applied throughout the organization. We offer chapters organized by familiar departments or functions of the business and cover the applications and terminology of sustainability throughout each area. Whether you are an executive, an entrepreneur, an employee, or a business student, this book will help you understand the big picture of what it means to be a sustainable business and will give you the information you need to begin your journey toward sustainability
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Autorenporträt
Nancy E. Landrum is Associate Professor at University of Arkansas at Little Rock (UALR). Her research, teaching, and consulting interests are in the areas of strategic management, corporate social responsibility, sustainable business, and base of the pyramid strategies. Dr. Landrum is faculty advisor to UALR Net Impact, was named a Net Impact Distinguished Member, consults on sustainable business, and serves on sustainability boards or committees at the university, city, and state levels. Publications include 11 peer-reviewed academic journal articles, 9 peer-reviewed academic proceedings, 3 book chapters, 3 contributions to books (teaching activities and exercises), and a sustainable business blog (recently listed among the Top 50 Business Professor Blogs). The common theme throughout all of Dr. Landrum's publications is responsible, ethical, and sustainable business. Prior to academia, Dr. Landrum was a children's mental health therapist and licensed social worker.