Fu Jia, Jonathan Gosling, Morgen Witzel

Sustainable Champions

How International Companies are Changing the Face of Business in China

• Gebundenes Buch

Produktbeschreibung

Strong competitive pressure and a dynamic market mean multinational companies in China must innovate with extraordinary pace. Environmental sustainability is a key driver for the best companies. This book shows how major household names have transformed their practices, and the impact this is having on business in China and beyond.

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Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 254
• Erscheinungstermin: 20. Oktober 2015
• Englisch
• Abmessung: 234mm x 156mm x 16mm
• Gewicht: 535g
• ISBN-13: 9781783531615
• ISBN-10: 1783531614
• Artikelnr.: 42056413

Autorenporträt

FU JIA is Senior Lecturer in Operations and Supply Management, University of Exeter, UK. JONATHAN GOSLING is Professor of Leadership Studies, University of Exeter, UK. MORGEN WITZEL is a writer and lecturer on management issues.

Inhaltsangabe

Introduction1. Responsible Tourism: Fairmont Hotels2. Learning to Be
Sustainable: Hewlett-Packard3. Sourcing Strategy in China: Nestlé4.
Sustainable Practice in China: SKF5. On the 'Road to Zero': Sony6. One Step
Ahead: Tetra Pak7. Sustainable Supply Chain Strategy: Vanke8. Towards
Sustainable Mobility: Volvo9. Sustainable Value Chain Strategy:
YingliConclusion