This book starts with the concept of sustainability. It elucidates on the theoretical linkages of basic concepts used in this study. It starts with the explanation of basic terms that are related to the study. The first chapter starts with the introduction of the term Sustainability; it then focuses on prevailing alarming situation of the environment and the need of the hour. It provides a link between Sustainable Development and Sustainable Consumption. It throws light on various definitions and further the concept of Sustainable Consumption has been explained in detail. It elucidates the issues and challenges of Sustainable Consumption. It emphasizes on Global, Asian and Indian prospects of Sustainable Consumption. It ends with providing information about Initiatives towards Sustainable Consumption in India. This book summarizes the major findings of this research work on sustainable consumption in selected cities of Rajasthan and Gujarat. The researcher has tried to develop a normative framework for understanding sustainable consumption. The researcher has given suggestions for various stakeholders such as Government, corporate, consumers and NGO¿s.
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