Bert Smit, Frans Melissen

Sustainable Customer Experience Design

Co-creating Experiences in Events, Tourism and Hospitality

• Broschiertes Buch

Produktbeschreibung

This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 300
• Erscheinungstermin: 5. Juni 2018
• Englisch
• Abmessung: 246mm x 175mm x 17mm
• Gewicht: 600g
• ISBN-13: 9781138658554
• ISBN-10: 1138658553
• Artikelnr.: 52378517

Autorenporträt

Bert Smit is a Senior Lecturer Experience Design at the Academy of Hotel and Facility Management, NHTV Breda University of Applied Sciences, the Netherlands. Frans Melissen is a Professor of Sustainable Business Models at the Academy of Hotel and Facility Management, NHTV Breda University of Applied Sciences, the Netherlands.

Inhaltsangabe

Introduction Part 1 Designing, Staging and Managing Experiences Chapter 1
Designing, Staging And Managing Experiences Chapter 2 Understanding Your
(Potential) Customers Chapter 3 Understanding The Design Process Chapter 4
A Comprehensive Approach To Experience Design Chapter 5 Staging And
Managing Experiences Part 2 Sustainable Development and The Role Of
Businesses And Professionals Chapter 6 Sustainable Development and Blurring
Boundaries Chapter 7 Sustainable Business Models and Technologies Part 3
Co-Creating Sustainable Experiences Chapter 8 Sustainability And
Experiences: A Match Made In Heaven? Chapter 9 Designing Sustainable
Experiences And Businesses Chapter 10: ¿ Or Rather, The Epilogue