Sustainable e-Health Business Models in Sub-Saharan Africa - Botha, Willings
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This book looks at e-health investment and sustainable e-health business models for the sub Saharan Africa and how the private sector and NGOs are bound to benefit or make their e-health investment sustainable through the concept of low price and high volumes . We have used PESTL model and SWOT analysis framework to analyze e-health markets and we have also used the Business Model Canvas to propose three e-health business models, namely; free, fee and public-private partnership (PPP) models. NPV, IRR and Payback Period methods have been used to examine sustainability. The results show that the…mehr

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Produktbeschreibung
This book looks at e-health investment and sustainable e-health business models for the sub Saharan Africa and how the private sector and NGOs are bound to benefit or make their e-health investment sustainable through the concept of low price and high volumes . We have used PESTL model and SWOT analysis framework to analyze e-health markets and we have also used the Business Model Canvas to propose three e-health business models, namely; free, fee and public-private partnership (PPP) models. NPV, IRR and Payback Period methods have been used to examine sustainability. The results show that the latter two would be sustainable at one point in time if innovative revenue streams like fees, VIP membership, subscriptions and health insurance schemes are applied to capitalize on the Bottom of the Pyramid (BoP) approaches.
Autorenporträt
Willings Botha is a PhD student with the University of Wales Trinity Saint David. He holds a MSc in Management of Business, Innovation and Technology from Athens Information Technology (AIT)-Greece, an MA and a BA in Economic and Social Administration from the University of Toulouse 1-France and a BBA degree from the University of Malawi