Andrew Hargadon

Sustainable Innovation

Build Your Company's Capacity to Change the World

• Gebundenes Buch

Produktbeschreibung

Andrew Hargadon is the Charles J. Soderquist Chair in Entrepreneurship at the University of California, Davis. He is the author of How Breakthroughs Happen.

Produktdetails

• Verlag: Stanford University Press
• Seitenzahl: 248
• Erscheinungstermin: 24. Juni 2015
• Englisch
• Abmessung: 231mm x 160mm x 26mm
• Gewicht: 526g
• ISBN-13: 9780804792509
• ISBN-10: 080479250X
• Artikelnr.: 41751771

Autorenporträt

Andrew Hargadon is the Charles J. Soderquist Chair in Entrepreneurship at the University of California, Davis. He is the author of How Breakthroughs Happen.

Inhaltsangabe

Contents and Abstracts
1Sustainable Innovation
chapter abstract
This chapter defines sustainable innovation, describes the nature of change
in markets and industries, and the need to recognize the challenges
inherent in and capabilities required for sustainable innovation. Using the
evolution of the electric power industry in the 1800s, this chapter
introduces the long fuse, big bang framework to describe how industrial
change often begins slowly and with great uncertainty until a range of
technical, social, economic and political elements are present but
uncoordinated, before a small group of innovators, entrepreneurs, policy
makers and others trigger a rapid transition to a coordinated state that,
in turn, removes uncertainty and attracts and aligns innovative efforts.
Further, this chapter demonstrates that sustainability remains, for many
industries, on the cusp of such a rapid transition-creating momentary
windows of opportunity for companies with the right capabilities to lead
sustainable change.
2Betting on Change
chapter abstract
This chapter introduces the first capability necessary for leading
sustainable innovation: commitment. By defining commitment as a capability,
rather than a decision, this chapter recognizes the embedded nature of the
activity and its dependence on the particular individuals, structures,
norms and values, reward systems, and resources of the organization. The
difficulties preventing companies from making long-term commitments are
described and explicated through extant theory. Further, this chapter
presents a process, the innovation strategy framework, for defining and
translating such commitments into a limited and specific set of innovation
initiatives that, in turn, illuminate the particular challenges the company
will face and capabilities they will need.
3Challenges to Sustainable Innovation
chapter abstract
This chapter introduces and describes five significant challenges that
define the pursuit of sustainable innovation and, in combination,
distinguish such a pursuit from innovation efforts in other sectors (e.g.,
in smartphone applications, consumer packaged goods, enterprise solutions,
ecommerce, etc). These challenges include declining resources; brownfield
markets; the trade-off between scale, reliability, and profit; compounding
uncertainties; and the breakthrough bias. Each challenge is described and
illustrated with brief examples.
4Nexus Work
chapter abstract
This chapter introduces the capability of nexus work, which recognizes the
process of constructing coordinated networks from previously incoherent and
uncoordinated elements-people, organizations, technologies, policies, and
ideas. The resulting networks, driven by a single set of organizing
principles, precipitates the big bang introduced in the first chapter and
is essential to overcoming the extant industrial networks described in the
challenge of innovating in brownfield markets. Using case examples
including Edison's role in creating order within the electric industry and
Daimler's role in constructing a viable network enabling clean diesel
technology, this chapter describes the individuals, activities, and other
organizational components of nexus work as a capability.
5Managing Science and Policy
chapter abstract
This chapter introduces the ability to recognize the current landscape of
relevant science and policies affecting a company's innovation efforts, to
predict the evolution of both the science and policy, and even to drive
necessary changes in that science and policy in order to enable innovation.
Against the challenges of innovating in the face of declining resources and
in brownfield systems, particularly, this chapter describes the need for
companies to be able to understand, predict, and shape the science and
policies that define the competitive landscape.
6Recombinant Innovation
chapter abstract
This chapter introduces recombinant innovation as the ability to recognize,
adapt and combine the elements of existing solutions into novel offerings
that can scale effectively, quickly, and profitably and discusses the role
this capability plays in overcoming the challenges of scale, reliability
and profitability and of the breakthrough bias. It discusses the
organizational activities, structures, and reward systems that constitute
recombinant innovation and illustrates these with nodern and historic
examples.
7Robust Design
chapter abstract
This chapter describes robust design, the ability to employ design in ways
that domesticate radical change, reducing resistance and enabling adoption
of novel and transformative technologies into brownfield markets and
industries. Robust design represents an alternative to design approaches
that seek to accentuate the differences between novel products and their
competitors. This chapter describes the central role such robust design
capabilities played in enabling historic and current innovation efforts.
8Business Model Innovation
chapter abstract
This chapter describes business model innovation as the ability of your
organization to explore and ultimately construct novel revenue models,
distribution channels, value propositions and new relationships with
suppliers, partners, distributors, consumers and regulators. Business model
innovation develop and deliver new dimensions of value in a company's
offerings, reducing reliance on declining resources and isolates new
technologies from the limitations that are placed on its performance in
order to fit within brownfield systems.
9Conclusion
chapter abstract
This chapter summarizes the central premise of the book, that the pursuit
of sustainable innovation requires a relatively unique and intentionally
constructed set of capabilities which, in turn, are driven by the
particular challenges of an organization's innovation strategy. In addition
to reviewing these challenges and capabilities, this chapter provides
several additional insights gleaned from the research.