Sustainable Marketing of Transformative Heritage Tourism
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This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism.

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Produktbeschreibung
This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism.
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Autorenporträt
Deepak Chhabra is Associate Professor in the School of Community Resources and Development (at Arizona State University, Phoenix, USA) who specializes in socio-economic impacts of tourism and sustainable management and marketing of culture and heritage. She also holds the position of Global Futures Scientist at the Julie Ann Wrigley Global Futures Laboratory, Arizona State University. Her research specifically focuses on transformative paradigms, authenticity and authentication of heritage, and designing smart and sustainable marketing strategies in hospitality and tourism that can foster social, cultural and economic equity/capital in local, regional and global communities. She serves as an editorial board member for several leading journals in her field. She has authored more than sixty articles in refereed journals. She has also authored and edited several books. Her first book (on sustainable marketing of cultural and heritage tourism) is recognized throughout the world by academicians as well as practitioners. Her sustainable marketing model, from this book, has been used as a blueprint by several cultural and heritage institutions and government agencies across the globe. She recently co-edited a book titled Sustainable Development and Resilience of Tourism.