Transform your marketing practice into a force for good by understanding marketing's complicity in the sustainability crisis and learning how to embed sustainable thinking and practice in your day-to-day work.
Transform your marketing practice into a force for good by understanding marketing's complicity in the sustainability crisis and learning how to embed sustainable thinking and practice in your day-to-day work.
Chapter 00: Introduction; Section ONE: An introduction to sustainability; Chapter 01: Getting ready for the journey; Chapter 02: An introduction to sustainability; Chapter 03: Deciphering the world of sustainability; Chapter 04: Marketing and the environmentalist movement; Section TWO: The role of marketing; Chapter 05: The great acceleration and the golden era of marketing; Chapter 06: The sustainable impacts of marketing; Chapter 07: The role of marketing the 'engine of growth'?; Chapter 08: The mindset of marketing; Chapter 09: The current state of marketing; Chapter 10: The need for a new role for marketing; Section THREE: The tools for sustainable marketing; Chapter 11: The origins, objectives and introduction to the sustainable marketing compass; Chapter 12: Embedding sustainability at the heart; Chapter 13: Strategic foundations; Chapter 14: Activation pillars; Section FOUR: Building sustainable marketing capability; Chapter 15: The sustainable data universe; Chapter 16: Capability development and the parallels to digital transformation; Chapter 17: Your personal resilience journey; Chapter 18: Call to action;
Chapter 00: Introduction; Section ONE: An introduction to sustainability; Chapter 01: Getting ready for the journey; Chapter 02: An introduction to sustainability; Chapter 03: Deciphering the world of sustainability; Chapter 04: Marketing and the environmentalist movement; Section TWO: The role of marketing; Chapter 05: The great acceleration and the golden era of marketing; Chapter 06: The sustainable impacts of marketing; Chapter 07: The role of marketing the 'engine of growth'?; Chapter 08: The mindset of marketing; Chapter 09: The current state of marketing; Chapter 10: The need for a new role for marketing; Section THREE: The tools for sustainable marketing; Chapter 11: The origins, objectives and introduction to the sustainable marketing compass; Chapter 12: Embedding sustainability at the heart; Chapter 13: Strategic foundations; Chapter 14: Activation pillars; Section FOUR: Building sustainable marketing capability; Chapter 15: The sustainable data universe; Chapter 16: Capability development and the parallels to digital transformation; Chapter 17: Your personal resilience journey; Chapter 18: Call to action;
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