Paul Randle, Alexis Eyre

Broschiertes Buch

Sustainable Marketing

The Industry's Role in a Sustainable Future

Beschreibung

Transform your marketing practice into a force for good by understanding marketing's complicity in the sustainability crisis and learning how to embed sustainable thinking and practice in your day-to-day work.

Autor

Paul Randle is co-founder of the Sustainable Marketing Compass and CEO of Pickle Consulting Ltd based in Berkshire, UK. He has over 30 years of global marketing and digital transformation experience with organisations like BSI, Microsoft, Philips, AkzoNobel, VISA, Dentsu and Omnicom. He has spoken at events such as Google Think, written articles for The Guardian newspaper and is an assessor and sits on the advisory panel of the Sustainable Marketing, Media and Creative course offered by the Cambridge University Institute for Sustainability Leadership.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 328
• Erscheinungstermin: 3. Dezember 2023
• Englisch
• Abmessung: 234mm x 156mm x 21mm
• Gewicht: 522g
• ISBN-13: 9781398613133
• ISBN-10: 1398613134
• Artikelnr.: 67412427