Sustaining Creativity and Innovation in Organizations - Lasrado, Ph. D. Flevy
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Organizations using idea-management systems or suggestion systems can thrive as creative or innovative systems amid fierce competition, technology advances, and ever-changing customer preference. Yet not all companies use this management tool effectively. It is still a challenge for organizations to sustain their idea-management systems. Managers lack the knowledge of how to build their idea-management systems, and they lack the tools to assess their systems in order to understand how they are benefiting the organization. This book proposes a solution. It helps readers to understand the five…mehr

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Organizations using idea-management systems or suggestion systems can thrive as creative or innovative systems amid fierce competition, technology advances, and ever-changing customer preference. Yet not all companies use this management tool effectively. It is still a challenge for organizations to sustain their idea-management systems. Managers lack the knowledge of how to build their idea-management systems, and they lack the tools to assess their systems in order to understand how they are benefiting the organization. This book proposes a solution. It helps readers to understand the five building blocks required for sustainable idea-management systems then to use the author's diagnostic tool, sustainability framework, to determine how well a unit or the entire company is performing in regard to each building block of a sustainable idea-management system. By assessing the performance of each sustainability building block, you can identify areas that need improvement, moving your organization toward yielding the true results that an idea-management system brings.