Swagger - Ehm, Leslie
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THE SWAGGER PROMISE: Developing Swagger is about being more human, developing deep self-confidence and carrying that into your work, not just the illusion of confidence. As Lesle Ehm writes: "The more you are able to be yourself in your work, the more successful you will be at work. That's what swagger really is. It's not about fronting or faking. Swagger is the ability to manifest the real you and hold onto it in the face of all the psychological crap that's going to come for it - regardless of the situation or environment." PERSONAL DEVELOPMENT WITH A LOVING KICK: In the vein of sassy…mehr

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THE SWAGGER PROMISE: Developing Swagger is about being more human, developing deep self-confidence and carrying that into your work, not just the illusion of confidence. As Lesle Ehm writes: "The more you are able to be yourself in your work, the more successful you will be at work. That's what swagger really is. It's not about fronting or faking. Swagger is the ability to manifest the real you and hold onto it in the face of all the psychological crap that's going to come for it - regardless of the situation or environment." PERSONAL DEVELOPMENT WITH A LOVING KICK: In the vein of sassy self-help books like You Are a Badass and The Subtle Art of Not Giving a F*K, Swagger delivers its message with a kick and a punch. Leslie Ehm writes with energy, intensity and humor, and pushes the reader to own their shit and reveal their truest selves at work and in life. It's a book that will appeal to people who don't like their self-help to be woo-woo. At the same time, she's inspirational. WELL-ESTABLISHED METHODOLOGY FROM CORPORATE TRAINING: Through her training company, Combustion, Leslie Ehm has worked with employees at major corporations such as Google, TD Bank, Uber, Pepsico, Lenovo, and HBO to strip back the things that block them from showing their real selves. ,br>UNPACKS 5 "BLOCKERS" AND 3 "DRIVERS" OF SWAGGER: The five main factors blocking people from having swagger are: Persona, Ambition, Insecurity, Fear and Pain; the three main drivers of swagger are: truth, intention, and self-belief. Leslie Ehm unpacks how these affect the way we show up in the world through exercises, personal stories, and anecdotes from her years of corporate training. Key Marketing Points - Celebrity endorsements expected (authors, business & entertainment) Endorsements already received from from Michael Bungay Stanier, and Todd Herman (WSJ Bestselling Author, The Alter Ego Effect) - Influencer Outreach - Physical ARCs - Has the Speak & Spill list of 100s of podcasts to contact - Launching Swagger podcast in spring 2021 - Online advertising campaign - Downloadable PDF workbook pre-order incentive
Autorenporträt
Leslie Ehm