Kate Schaefer (USA Columbia College Chicago)

Swipe, Scan, Shop

Interactive Visual Merchandising

• Broschiertes Buch

Produktbeschreibung

Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty. With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends. With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience.

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Produktdetails

• Verlag: Bloomsbury Publishing PLC
• Seitenzahl: 200
• Erscheinungstermin: 11. März 2021
• Englisch
• Abmessung: 207mm x 254mm x 14mm
• Gewicht: 634g
• ISBN-13: 9781350092877
• ISBN-10: 1350092878
• Artikelnr.: 59259753

Autorenporträt

Kate Schaefer

Inhaltsangabe

1. What is Visual Merchandising? Overview of VM What it includes Why it is
used (Commerciality) How visual merchandising has progressed 2. The History
and Evolution of Visual Merchandising History of visual merchandising
Evolution of visual merchandising and display Incorporating digital
technologies Successes and Challenges: Translating the "See Now, Buy Now"
to the sales floor Company Spotlight: Sephora 3. Visual Merchandising and
Omnichannel Retail Enhancing the online shopping experience Social Media
and visual merchandising Using mobile devices (Introduce beacon
technologies, interactive displays) Mass Customization Company Spotlight:
Ted Baker and Google 4. Store Planning and Design What is store planning?
Square Footage vs. Selling Space Materials Furniture Software programs/CAD
programs Tradeshows (ie. GlobalShop) Company Spotlight: Visual Retailing
(MockShop) or Retail Smart 5. Store Interiors Experiential retail Sensory
merchandising Sustainability in visual merchandising Heat Mapping (Data
Analytics) Dwell Time (Data Analytics) Company Spotlight: Amazon (AmazonGo)
6. Mannequins and Forms Communicating through mannequins and forms The
future of mannequins and forms Company Spotlight: Iconome 7. Exterior and
Window Displays Interactive Displays: Who, What, Why Infrared Sensors
Facial Recognition Virtual Reality Augmented Reality Mobile Commerce Social
Media/Mass Customization Conclusion What Might We Expect as the Future of
VM?