Systematic approach for competitive analysis and strategy preparation - Todorov, Krassimir
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The supreme objective of the business is to achieve its mission, while pursuing its vision, applying and respecting corporate values, through measuring and evaluating short-term performance. The successful key to achieve this is called a competitive strategy. Strategic management answers the question for the reason that the business exists. It is not only to have customers, as Drucker suggests. It is even not enough to retain them, as Kotler adds. Eventually, it is to transfer all the accumulated benefits from it, to all companies' stakeholders. The business is an amorphous substance that…mehr

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Produktbeschreibung
The supreme objective of the business is to achieve its mission, while pursuing its vision, applying and respecting corporate values, through measuring and evaluating short-term performance. The successful key to achieve this is called a competitive strategy. Strategic management answers the question for the reason that the business exists. It is not only to have customers, as Drucker suggests. It is even not enough to retain them, as Kotler adds. Eventually, it is to transfer all the accumulated benefits from it, to all companies' stakeholders. The business is an amorphous substance that adapts according to the market forces and fills in the created empty spaces. The level of adaption depends on the market opportunities, as well as on the financial strengths of the organizations. They might adapt with a different speed - like a lion or like a snail.
Autorenporträt
Krassimir Todorov holds a Professional MBA degree in the field of Strategic Management from the Executive Academy of WU, Austria. Additionally, he holds a PhD degree in Management Accounting from the UNWE, Sofia, Bulgaria. Currently, Krassimir Todorov is a senior lecturer in Strategic Management in VUZF, Sofia, Bulgaria.