T-Rexes vs Kangaroos: and Other Stories: Improving Your Fundraising and Donor Relations - Wester, Lynne M.
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This is a compilation of chapters on fundraising and donor relations in the modern setting. Authored by Donor Relations Guru, Lynne M. Wester A must have for every development office. Lynne Wester's blogs are highly entertaining and readable, but most importantly, informative. She tackles head-on everything from honor rolls - don't do them! - to effective direct mail, the ins and outs of social media, and what your donors really want (hint, it's not a tchotchke). Buy this book, share it with your colleagues. You won't be disappointed. MARY SOLOMONS Senior Director of Donor Relations and…mehr

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Produktbeschreibung
This is a compilation of chapters on fundraising and donor relations in the modern setting. Authored by Donor Relations Guru, Lynne M. Wester A must have for every development office. Lynne Wester's blogs are highly entertaining and readable, but most importantly, informative. She tackles head-on everything from honor rolls - don't do them! - to effective direct mail, the ins and outs of social media, and what your donors really want (hint, it's not a tchotchke). Buy this book, share it with your colleagues. You won't be disappointed. MARY SOLOMONS Senior Director of Donor Relations and Campaign Events - Skidmore College A must read for anyone in fundraising - at any level! Whether you are the President/CEO/VP, a frontline gift officer, or a member of the stewardship and donor relations team, this book covers not only the fundamentals but also the collaborative teamwork approach needed to be a highly successful shop. MAUREEN DONNELLY Senior Director of Development, Donor Relations - Massachusetts General Hospital This is "Chicken Soup for the Donor Relations Soul." It's your daily dose of wisdom, witticism, and what's up. In perfectly digestible bites, these blogs are ideal for a quick read or a more lengthy session for study and inspiration. Your recipe for donor relations success is waiting for you here! DEBBIE MEYERS Senior Director of Stewardship - University of Maryland
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Autorenporträt
Lynne Wester is a frequent conference speaker and well known resource for donor relations and fundraising expertise. She has been featured in The Washington Post, CURRENTS magazine, The Chronicle of Philanthropy and other industry publications. Lynne created this website and blog to share her expertise, opinions, and collections of samples on a variety of topics with the greater development world and hosts a monthly webinar series. It is her personal philosophy that the goal of any great fundraising operation is to use strategic communications and interactions to foster the relationship between the organization and its constituents and friends. If we are effective with that strategy, they will be engaged in a way that drives them ever closer to embracing the organization's mission and values, they will give their money, time, and talents and volunteer to spread that same message with others, which will encourage their fellow peers to invest in a way that will enable the organization to further light the world. Using her expertise and hands-on approach, Lynne works with organizations to help them keep their focus donor driven, technology savvy, strategic, and always with a splash of good humor. She received her undergraduate degrees from the University of South Carolina and is a loyal gamecock alumna, donor, and fan, and holds a master's in strategic fundraising and philanthropy. She is the author of Four Pillars of Donor Relations.