Lee Wilson (Head of SEO)

Tactical SEO

The Theory and Practice of Search Marketing

• Broschiertes Buch

Produktbeschreibung

Understand the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website, by identifying the why behind the how of search marketing.

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Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 5871
• Seitenzahl: 200
• Erscheinungstermin: 30. August 2016
• Englisch
• Abmessung: 234mm x 156mm x 11mm
• Gewicht: 317g
• ISBN-13: 9780749477998
• ISBN-10: 0749477997
• Artikelnr.: 44674763

Autorenporträt

Lee Wilson is a Nashville writer who first wrote about the Bryants in 1980.

Inhaltsangabe

• • Chapter - 01: Re-Evaluating SEO;
  • Chapter - 02: Understanding Google;
  • Chapter - 03: The Restraints of Process-Driven SEO and the Value of Opportunity;
  • Chapter - 04: Supporting Longevity With Search Ripples;
  • Chapter - 05: Thinking About SEO in Terms of Value Rather Than ROI;
  • Chapter - 06: Creating a Value Checklist for SEO;
  • Chapter - 07: Building SEO Expertise In-House Vs Outsourcing;
  • Chapter - 08: Evaluating Success in Search Marketing;
  • Chapter - 09: Planning for the Future

Rezensionen

"Lee is a meticulous, thought-inspiring, digital marketing professional and Tactical SEO is a true reflection of just that. Showcasing an enviable depth of SEO knowledge throughout, Lee explains not just how to understand search engines, but provides practical takeaways and priceless information to help you successfully manage and communicate the importance of SEO in our modern digital world. This publication is a great journey through the frequent changes that continue to occur in search marketing and how to positively act on them. I'd recommended this book for those taking their first steps into SEO, all the way through to those that looking to take a completely refreshed approach to organic search as a channel. A reminder that now more than ever, we still have to think outside the box to stand out in search engines." Jack Cooper, Digital Marketing Manager, Strawberrysoup