Taken for a Ride - Vlasic, Bill; Stertz, Bradley A
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Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.

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Produktbeschreibung
Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.
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Autorenporträt
An award-winning business reporter with more than fifteen years of experience specializing in the automotive industry, Bill Vlasic is currently the Detroit bureau chief for the New York Times. The coauthor of Taken for a Ride, Vlasic is a winner of the Gerald Loeb Award for excellence in financial journalism and has been recognized for his reporting and investigative journalism by the Associated Press and the Society of American Business Editors and Writers.
Rezensionen
Die größte Fusion unter Gleichen
Taken for a Ride
In Taken for a Ride blicken die Autoren hinter die Kulissen der in der Automobilindustrie einmaligen Fusion. Spannend und anschaulich erzählen sie das Auf und Ab auf dem Weg zum globalen Unternehmen DaimlerChrysler. Mit detailliertem Hintergrundinformationen und Insiderwissen enthüllen sie die Schwierigkeiten und Probleme diesen Zusammenschlusses.
Computer@Produktion 1-2/2001, S. 64"Vlasic and Stertz a riveting tale about gentlemen at play in the decidedly ungentlemanly game of high-stakes, international boardroom piracy. A supercharged, 200-mph read all the way." - Brock Yates, Outlaw Machine
"This is a clear-eyed expose of how the car business works-with a narrative that speeds you through the intrigue with all the velocity of a Dodge Viper. It plunks you right on the filing cabinets as the motor titans clash."- Robert Lacey,
"Taken for a Ride is without a doubt entertaining, readable and strong journalism." - Financial Times