Taking a Bite Out of Crime - O'Keefe, Garrett J.; Rosenbaum, Dennis P.; Lavrakas, Paul J.
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This accessibly written book presents a case study of a major United States initiative aimed at increasing public awareness of how citizens can protect themselves and others from crime. It examines the development and content of the 14-year long campaign and evaluates its impact on the public. The state-of-the-art data presented from this extensive survey on the public's perceptions, attitudes and behaviours with respect to crime leads to the authors providing excellent recommendations for future campaigns.

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Produktbeschreibung
This accessibly written book presents a case study of a major United States initiative aimed at increasing public awareness of how citizens can protect themselves and others from crime. It examines the development and content of the 14-year long campaign and evaluates its impact on the public. The state-of-the-art data presented from this extensive survey on the public's perceptions, attitudes and behaviours with respect to crime leads to the authors providing excellent recommendations for future campaigns.
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Autorenporträt
Paul J. Lavrakas, PhD, is a Research Psychologist and Research Methodologist consultant. He served as Chief Research Methodologist for Nielsen Media Research from 2000-2007. Before joining Nielsen, he was a Full Professor at Northwestern University (1978-1996) and Ohio State University (1996-2000), as well as the founding faculty director of the survey centers at both universities. He is the author of Telephone Survey Methods: Sampling, Selection, and Supervision (2nd Edition, SAGE, 1993) and four other books covering election polling and the news media, as well as numerous other methodological and substantive publications and conference papers.