Daniel Kreiss

Taking Our Country Back

The Crafting of Networked Politics from Howard Dean to Barack Obama

• Broschiertes Buch

Produktbeschreibung

Taking Our Country Back presents the previously untold history of the uptake of new media in Democratic electoral campaigning over the last decade. Drawing on open-ended interviews with more than fifty political staffers, fieldwork during the 2008 primaries and general election, and archival research, Daniel Kreiss shows how a group of young, technically-skilled internet staffers came together to create a series of innovations in organization, tools, and practice that have changed the campaign game.

Produktdetails

• Verlag: Oxford University Press, USA
• Seitenzahl: 248
• Erscheinungstermin: 6. August 2012
• Englisch
• Abmessung: 231mm x 155mm x 18mm
• Gewicht: 340g
• ISBN-13: 9780199936786
• ISBN-10: 0199936781
• Artikelnr.: 35331396

Autorenporträt

Daniel Kreiss is Assistant Professor of Journalism and Mass Communication at the University of North Carolina-Chapel Hill.

Inhaltsangabe

Table of Contents
Acknowledgements
Chapter 1: Innovation, Infrastructure, and Organization in New Media Campaigning
Chapter 2: Crafting Networked Politics
Chapter 3: Dean's Demise and Taking on Bush
Chapter 4: Wiring the Party
Chapter 5: Organizing the Obama Campaign
Chapter 6: Mobilizing for Victory
Conclusion: New Media Campaigning from Dean to Obama
Bibliography
Notes