In the terminology of the publishing trade, little exploitation articles like this, that appear on the jackets of books, are called blurbs. There is always a temptation to use superlatives in describing something that one wishes to sell, with the result that blurbs often contain exaggerated statements of the merits of the work. We have assidously sought to avoid such exaggerations in describing the books we have published. We have never said, "This is the greatest novel ever written by Edgar Rice Burroughs," although we came darn near slipping up on the jacket of the first book that appeared…mehr
In the terminology of the publishing trade, little exploitation articles like this, that appear on the jackets of books, are called blurbs. There is always a temptation to use superlatives in describing something that one wishes to sell, with the result that blurbs often contain exaggerated statements of the merits of the work. We have assidously sought to avoid such exaggerations in describing the books we have published. We have never said, "This is the greatest novel ever written by Edgar Rice Burroughs," although we came darn near slipping up on the jacket of the first book that appeared under our imprint, Tarzan the Invincible. To make amends for that, we are going to tell you that Mr. Burroughs believes this to be the poorest Tarzan novel he has ever written. On that point however there is a difference of opinion. The Editors of LIBERTY magazine say it is the greatest, and thousands of their readers agree with them. Now we leave it to you. What is your opinion? It has the makings of a good story--a motion picture company in the wilds of Africa, two beautiful girls, ruthless Arabs, a half-maniacal scientist, a tribe of gorillas that he has taught to speak English, a coward who looks like Tarzan--and Tarzan, himself--Tarzan in Africa and Tarzan in Hollywood. We can promise you two things--it will give you plenty of thrills and not a few laughs. [Original blurb from the dust jacket]
Edgar Rice Burroughs was an American author most recognized for his prolific work in adventure, science fiction, and fantasy genres. He is best known for conceiving the characters Tarzan and John Carter, as well as writing the Pellucidar, Amtor, and Caspak trilogies. Tarzan's popularity grew quickly, and Burroughs took use of it in every way possible, including a syndicated Tarzan comic strip, films, and souvenirs. Tarzan is still one of the most popular fictional characters and a cultural symbol. Burroughs' California ranch is now the hub of the Tarzana neighborhood in Los Angeles, which is named for the character. Burroughs was an outspoken supporter of eugenics and scientific racism in both his fiction and nonfiction; Tarzan was intended to embody these ideas. Burroughs was born on September 1, 1875, in Chicago (he later spent many years in the Oak Park suburb), the fourth son of Major George Tyler Burroughs, a businessman and Civil War veteran, and his wife, Mary Evaline (Zieger) Burroughs. His middle name comes from his paternal grandmother, Mary Coleman Rice Burroughs. Burroughs was almost entirely of English heritage, with a family line in North America dating back to the Colonial era. Burroughs was derived from settler Edmund Rice, an English Puritan who migrated to Massachusetts Bay Colony in the early 17th century, via his Rice grandmother. He once said, "I can trace my ancestry back to Deacon Edmund Rice."
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