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This book will address such classification and econometrics techniques as cluster analysis, conjoint analysis, seemingly unrelated regression, and simultaneous equations modeling. The purpose and rationale for using each technique will be explained in lay man's terms, using illustrative concepts that are easily understood. Mathematical prerequisites are generally low; the author assumes her reader has some familiarity with descriptive statistics and multivariate analysis. After reading the book, the reader will be able to understand and apply each technique without having to know the meaning of Greek symbols and equations. The syntax and output for each technique will be discussed and the author will provide a clear explanation of how to interpret the output. Readers will know how to modify the syntax provided in the book and apply them to their own programs to use. Programming syntax in SPSS and R are provided.