Teach Yourself Successful Marketing in a Week - Davies, Eric
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The ability to understand marketing is crucial to anyone who wants to advance their career - whether or not they actually work in marketing. Written by Eric Davies, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to ensure your products or services are marketed successfully. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also…mehr

Produktbeschreibung
The ability to understand marketing is crucial to anyone who wants to advance their career - whether or not they actually work in marketing. Written by Eric Davies, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to ensure your products or services are marketed successfully. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!
Autorenporträt
Eric Davies is a leading marketing expert who consults companies across the globe.

The 'In a week' format provides a motivational structure with a bitesize chapter to progress through for each day of the week.

The use of diagrams and cartoons throughout ensures a friendly look-and-feel and helps the book appeal to visual learners.

Business books is one of the fastest-growing areas of the UK market. The combination of the proven 'Teach Yourself' brand, with the focused content and competitive price point of these 'In a Week' books, will make them a major player in the market.