Teaching Business Concepts by the Use of Deliberate Metaphors - Guo, Anqi
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This book discusses the underlying metaphors of some important business principles and terms and positive teaching effects from deliberately implanting those metaphors in business lessons. It introduces original metaphors creatively used in live webcast courses which introduce difficult economic concepts to netizens. The deliberate metaphor is considered to represent a new dimension of metaphor, the communicative dimension. The book explores the communicative effect of deliberate metaphors and proves its effectiveness in teaching difficult business concepts.
This book explores different…mehr

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Produktbeschreibung
This book discusses the underlying metaphors of some important business principles and terms and positive teaching effects from deliberately implanting those metaphors in business lessons. It introduces original metaphors creatively used in live webcast courses which introduce difficult economic concepts to netizens. The deliberate metaphor is considered to represent a new dimension of metaphor, the communicative dimension. The book explores the communicative effect of deliberate metaphors and proves its effectiveness in teaching difficult business concepts.

This book explores different uses of deliberate metaphors designed to support the teaching of business concepts and discusses two teaching experiments done to explore their effectiveness. Results showed that a focused design using deliberate metaphors in the lectures improved test performance, while a scattered design using deliberate metaphors used in lectures significantly increased students' interest in the lectures.
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Autorenporträt
Dr. Guo Anqi has over ten years teaching experience and taught over twenty different kinds of courses in college. She can make a profound theory simple and visualize abstracts as concretes. Her students think her courses extremely inviting and thought-provoking. She serves as a lecturer at School of English Studies and the Dean of Business English Department, Zhejiang International Studies University. Her research interests are cross-discipline research of applied linguistics and international business, aiming to apply the linguistic theory into business contexts. She received the B.E. degree in finance from Guangdong Foreign Studies University, Guangzhou, China, in 2008, the M.A. degree in financial risk management from Simon Fraser University, Vancouver, Canada, in 2009, and the doctorate degree in applied language sciences from the Hong Kong Polytechnic University, Hong Kong, China, in 2019.