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It is in this work to value and highlight a learning experience by collaborative projects that we have implemented for students of the second year Bachelor InfoCom of the Higher Institute of Information & Communication of Rabat. This is the collaborative project "The files of advertising communication", conducted between September and December 2016, and according to which students were asked to produce several advertising messages (Posters, radio and TV spots...) relying on the technological means on board, namely free audiovisual creation software and accessible online and also smartphones. Our objective is to highlight the important success of this pedagogical experience while insisting on the following idea: in the creative process of advertising, even when it is about neophyte apprentices, the mastery of technology is not enough, but it is the methodological and intellectual deepening which guarantees the success of the creative adventure; which was the case for the collaborative project on which this work is built.Translated with www.DeepL.com/Translator (free version)