Andere Kunden interessierten sich auch für
![Arab learner attitudes to speaking correction techniques]( "Arab learner attitudes to speaking correction techniques")
Arab learner attitudes to speaking correction techniques40,99 €![Developing Crtitical Thinking Skills in ESL/EFL Learners]( "Developing Crtitical Thinking Skills in ESL/EFL Learners")
Developing Crtitical Thinking Skills in ESL/EFL Learners48,99 €![Intervention Theater Techniques for the Dissemination of Information]( "Intervention Theater Techniques for the Dissemination of Information")
Intervention Theater Techniques for the Dissemination of Information36,99 €![The Use of Drama Techniques in Teaching of English Language]( "The Use of Drama Techniques in Teaching of English Language")
The Use of Drama Techniques in Teaching of English Language32,99 €![Techniques to Improve Communication Skills of Students for Placements]( "Techniques to Improve Communication Skills of Students for Placements")
Techniques to Improve Communication Skills of Students for Placements32,99 €![The Use of Pre-writing Techniques in the Yemeni EFL Learners¿ Writing]( "The Use of Pre-writing Techniques in the Yemeni EFL Learners¿ Writing")
The Use of Pre-writing Techniques in the Yemeni EFL Learners¿ Writing32,99 €![Modern Techniques In The Evaluation Of Writing Skills]( "Modern Techniques In The Evaluation Of Writing Skills")
Modern Techniques In The Evaluation Of Writing Skills29,99 €
The paper deals with the semantic features of advertising slogans as a special kind of a microtext. The peculiarities of using translation operations when transferring English-language advertising slogans into Russian are also under consideration. In the paper the translation of an advertising slogan is based on a strategy that provides for the targeting of the addressee, which avoids misunderstandings and the appearance of unexpected negative semantics during the translation of slogans. The translator of an advertising text can choose any variant of the translation strategy depending on its purpose, because it is important for slogans both to display the main idea, that is, semantic components, and to convey the original form, possibly in a different way, taking into account the possibilities of the target language. At the same time it is necessary to pay attention to the cultural specifics of the area where the advertising message will function.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.