Techno-Economic Empowerment of Farmers Through Digital Extension
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This study is to identify the potential of techno economic aspect by examining the attitudes of farmers towards such alternative way of digital extension. It also investigated the relationships between attitude and behavioral intention to make a use of agricultural App and important to farmers welfare digital sources. In addition, this study also examines whether social profile (age, gender,level of education, Type of family, Family size, Size of land holding, Annual family income, Social participation, Social participation, Farm power and Material possession), Communication profile (Handling ...
This study is to identify the potential of techno economic aspect by examining the attitudes of farmers towards such alternative way of digital extension. It also investigated the relationships between attitude and behavioral intention to make a use of agricultural App and important to farmers welfare digital sources. In addition, this study also examines whether social profile (age, gender,level of education, Type of family, Family size, Size of land holding, Annual family income, Social participation, Social participation, Farm power and Material possession), Communication profile (Handling of Android mobile, Information Utilization time and Information management behavior) and Psychological profile (Decision making of farmers, Level of aspiration, Achievement motivation and Communication behavior) . The result of this study indicated that farmers showed positive intention to make a digital tools in future. From this present study it is clear that family income, education of father, father occupation, land holding, material possession and level of aspiration of the respondents had exerted influence over techno economic aspects of digital extension.
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