Technocentrism is a term that denotes a value system that is centred on technology and its ability to affect, control and protect the environment. Technocentrics have absolute faith in technology and industry and firmly believe that humans have control over nature. Although technocentrics may accept that environmental problems exist, they do not see them as problems to be solved by a reduction in industry. Rather, environmental problems are seen as problems to be solved using science and technology. Indeed, technocentrics see the way forward for both developed and developing countries, and the solutions to environmental problems, as lying in scientific and technological advancement (sometimes referred to as sustainopreneurship).
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