Technological innovation as a strategic business tool - Bastos, José;Oliveira, Regina
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The aim of this study is to carry out a comprehensive analysis of technological innovation as a strategic business tool, seeking to understand the importance and advantages that companies will obtain by using it as a strategy to achieve their goals and objectives, with reference to the current market where competitiveness is more fierce. The aim was to bring to the corporate sphere the need to adapt to the constantly changing environment, which offers both threats and opportunities.

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Produktbeschreibung
The aim of this study is to carry out a comprehensive analysis of technological innovation as a strategic business tool, seeking to understand the importance and advantages that companies will obtain by using it as a strategy to achieve their goals and objectives, with reference to the current market where competitiveness is more fierce. The aim was to bring to the corporate sphere the need to adapt to the constantly changing environment, which offers both threats and opportunities.
Autorenporträt
I have a degree in business administration from the State University of Goiás and am currently studying for a post-graduate degree in people management and financial strategies. During my undergraduate studies, I was a scholarship holder in the secretariat and postgraduate coordination department at UEG Caldas Novas campus, and was part of the team that drew up the project to implement the second postgraduate course.