TECHNOLOGY AND CONSUMPTION - Figueira, Rebeca Formiga;Confessor, Alexya Bianca de Souza
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Consumption through online platforms has been growing every year in Brazil. For this and other reasons, e-commerce has revolutionized the business world and the way people sell and consume. Today it can be considered one of the most profitable platforms for sales and, despite presenting countless advantages for consumers, there is still a significant portion of people who have resistance to making online purchases. Given this social context, this book aims to demonstrate the risks perceived by consumers regarding online purchases. In addition, it highlights the importance of information…mehr

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Produktbeschreibung
Consumption through online platforms has been growing every year in Brazil. For this and other reasons, e-commerce has revolutionized the business world and the way people sell and consume. Today it can be considered one of the most profitable platforms for sales and, despite presenting countless advantages for consumers, there is still a significant portion of people who have resistance to making online purchases. Given this social context, this book aims to demonstrate the risks perceived by consumers regarding online purchases. In addition, it highlights the importance of information management by companies so that customers feel the confidence necessary to make their purchases over the internet.
Autorenporträt
Rebeca Figueira has a PhD in Administration, works as a Higher Education Professor in Universities and provides Organizational Consulting services.